Marketing Analysis (E) - Master-na-master

 

UGent
The Master of Science in Marketing Analysis is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques.
More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research. 
The focus of the programme is on analytical customer relationship management.
We train students in the theoretical underpinnings but the main focus is on the practical skills of managing customer databases: 

- acquisition (identifying and attracting new customers); 
- cross/up-selling (profitable usage stimulation); 
- retention (identifying customers who intend attrive/churn and trying to keep profitable customers;
- recapturing ‘lost’ customers.


Studiepunten

60

Marketing Analysis (E) - Master-na-master

 

UGent
The Master of Science in Marketing Analysis is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques.
More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research. 
The focus of the programme is on analytical customer relationship management.
We train students in the theoretical underpinnings but the main focus is on the practical skills of managing customer databases: 

- acquisition (identifying and attracting new customers); 
- cross/up-selling (profitable usage stimulation); 
- retention (identifying customers who intend attrive/churn and trying to keep profitable customers;
- recapturing ‘lost’ customers.


Studiepunten

60

Taal

TOELATINGSVOORWAARDEN

Je moet in bezit zijn van een masterdiploma. 
Er is altijd minstens 1 master die rechtstreekse toegang biedt.
De instellingen kunnen de rechtstreekse toelating beperken tot afgestudeerden van specifieke masters.

Als jouw masterdiploma geen rechtstreeks toegang biedt, kan de instelling het volgen van een voorbereidingsprogramma opleggen.

Extra taalvoorwaarden voor internationale studenten

De onderwijsinstellingen kunnen het slagen in een examen in de onderwijstaal opleggen als toelatingseis voor houders van een buitenlands diploma.
Meer info vind u bij de organiserende onderwijsinstellingen en onder het tabblaadje 'International students'.

Situering

Opleiding: Marketing Analysis (E) 

Studieniveau: Master-na-master - HO

Specificatie: Master of Science

Studiegebied: Economische en Toegepaste economische wetenschappen

Belangstellingsdomeinen: Handel-zaken, Sociale wetenschappen,

Schoolvakken SO: Economie, Sociale wetenschappen,

Instellingen

Sint-Pietersnieuwstraat 33  9000 Gent
09 331 00 31    


Beroepsuitwegen

The choice of engaging in a specific advanced master’s programme is, even more than a master’s programme, related to the question: “Which job(s) will I be trained for?”.
Fortunately, there is a broad variety of jobs for which students are trained.
About equal proportions of MMA, graduates are currently working in different areas of Business Analytics.
Our graduates have made important contributions in the business world; at least two are CEOs of sizeable organisations.
Fifteen MScMA graduates have pursued academic research careers and completed their PhDs (+ five are currently in progress).
Five MScMA+PhD graduates have become analytics (assistant/associate) professors.
In order to offer potential students more insights into the variety of functions, companies, industries, and even countries where MMA-graduates are already present, some former students were very willing to share their experiences in this programme with - possibly - their future colleagues …
Their testimonials can be found at 
www.mma.UGent.be/mma.pdf (see middle section).

Vlaamse Kwalificatiestructuur

  • Kwalificaties beschrijven wat je moet kennen en kunnen om een beroep uit te oefenen, een opleiding te starten of deel te nemen aan de maatschappij. De Kwalificatiedatabank bevat alle beroepskwalificaties en onderwijskwalificaties uit de Vlaamse kwalificatiestructuur.

VKS - Onderwijskwalificatie ManaMa: Master of Science in Marketing Analysis


Gegevens bijgewerkt tot 22-10-2018

Marketing Analysis (E) - Master-na-master

 

UGent
The Master of Science in Marketing Analysis is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques.
More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research. 
The focus of the programme is on analytical customer relationship management.
We train students in the theoretical underpinnings but the main focus is on the practical skills of managing customer databases: 

- acquisition (identifying and attracting new customers); 
- cross/up-selling (profitable usage stimulation); 
- retention (identifying customers who intend attrive/churn and trying to keep profitable customers;
- recapturing ‘lost’ customers.


Studiepunten

60

Taal

TOELATINGSVOORWAARDEN

Je moet in bezit zijn van een masterdiploma. 
Er is altijd minstens 1 master die rechtstreekse toegang biedt.
De instellingen kunnen de rechtstreekse toelating beperken tot afgestudeerden van specifieke masters.

Als jouw masterdiploma geen rechtstreeks toegang biedt, kan de instelling het volgen van een voorbereidingsprogramma opleggen.

Extra taalvoorwaarden voor internationale studenten

De onderwijsinstellingen kunnen het slagen in een examen in de onderwijstaal opleggen als toelatingseis voor houders van een buitenlands diploma.
Meer info vind u bij de organiserende onderwijsinstellingen en onder het tabblaadje 'International students'.

Situering

Opleiding: Marketing Analysis (E) 

Studieniveau: Master-na-master - HO

Specificatie: Master of Science

Studiegebied: Economische en Toegepaste economische wetenschappen

Belangstellingsdomeinen: Handel-zaken, Sociale wetenschappen,

Schoolvakken SO: Economie, Sociale wetenschappen,

Instellingen

Sint-Pietersnieuwstraat 33  9000 Gent
09 331 00 31    


Beroepsuitwegen

The choice of engaging in a specific advanced master’s programme is, even more than a master’s programme, related to the question: “Which job(s) will I be trained for?”.
Fortunately, there is a broad variety of jobs for which students are trained.
About equal proportions of MMA, graduates are currently working in different areas of Business Analytics.
Our graduates have made important contributions in the business world; at least two are CEOs of sizeable organisations.
Fifteen MScMA graduates have pursued academic research careers and completed their PhDs (+ five are currently in progress).
Five MScMA+PhD graduates have become analytics (assistant/associate) professors.
In order to offer potential students more insights into the variety of functions, companies, industries, and even countries where MMA-graduates are already present, some former students were very willing to share their experiences in this programme with - possibly - their future colleagues …
Their testimonials can be found at 
www.mma.UGent.be/mma.pdf (see middle section).

Vlaamse Kwalificatiestructuur

  • Kwalificaties beschrijven wat je moet kennen en kunnen om een beroep uit te oefenen, een opleiding te starten of deel te nemen aan de maatschappij. De Kwalificatiedatabank bevat alle beroepskwalificaties en onderwijskwalificaties uit de Vlaamse kwalificatiestructuur.

VKS - Onderwijskwalificatie ManaMa: Master of Science in Marketing Analysis


Gegevens bijgewerkt tot 22-10-2018